Experience

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SketchUp / Trimble
Senior UI/UX Designer

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UI/UX Senior Designer, Ownership over the design, user research,  and usability testing for SketchUp’s web and mobile products in the 3D design space while maintaining a user-centered design approach. Collaborating with a dynamic team of product managers, developers, and other UX Designers within a fast-paced Agile environment. The primary focus is on the Web and Mobile applications at SketchUp.

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• Created and updated Iconography for the IPad and the onboarding process for the SketchUp App which was #1 on Apple stores downloads for April 2022.

• Introduced a new set of icons and cursors in SketchUp for Web. 

• Updated panel designs for a better constituency across SketchUp’s applications

• Finished & completed software projects within the development lifecycle

• Tools: Figma, Miro, Jira, & SketchUP for mobile applications

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Healthy Grid - MODA Health Care

Lead UIUX  Designer  (August 2019 - August 2021)

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Website - Dentaloptimizer.com​

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Collaborate directly with lead engineers, product managers, and content designers to deliver user-centered intuitive software and easy-to-use toolsets for digital services within the Dental Optimizer software. Created user experiences for Healthy Grid medical applications such as televideo, website design, site mapping, application testing, and user experiences.  I created visual design systems for our group, and transformed the internal Ui UX team with real-time data while working collaboratively within Figma. 

• Creating human-centered design systems for multiple brands within Healthy Grid to build consistent experiences across all of our platforms while retaining established company branding.

• User research and field studies to acquire user feedback for future development.

• Concepting and prototyping new software tools, from user personas to high fidelity design mock-ups in Figma. 

• Finished and completed software projects within the development lifecycle.

• Project management methodologies with prioritization for handling multiple projects workloads

•  Lead creative design sprints within our team to capture future deliverables to our core audience.

• Team collaboration on such projects as, Televideo, Provider Engagement Dashboard, Emergency consult, component kits, Delta Dental Knowledge Base, training videos, user feedback, dashboard design, UI data collection, and a dynamic work environment with rapidly changing priorities

Video - Dental Optimizer Member Overview

Video - Dental Optimizer Provider Overview

 

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Reda Design Principal | Redadesign.org

Graphic Designer (ongoing)

Ui UX / Website Design, Print Design,  Brand Identity, Video production, Consulting.

 

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The Art Institute of Portland

Lead Faculty Graphic & Web Design  (2008 - 2018) 

• Taught over 2000+ students through my tenure. Classes taught with current industry software such as Adobe Suite, adapting to new technologies and software, quarterly. 

• Managed deliverables, and created outcomes through the Graphic & Web Design program. Inspired designers and mentored them through their education. Taught throughout all class levels of the Graphic and Web Design program, Ui UX, Adobe Suite applications. Created in-class instruction & online instructional design* with E-learning solutions.

• Supported incoming freshmen. Core faculty on final portfolio classes which provided students with exit competencies for full-time employment. 

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PNCA - Pacific Northwest College of Art

College Instructor 2006 - 2007

• Teaching exploration of Web Design / Ui UX and Brand Identity.

• Emphasizing creative solutions through software and design tools.

 

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MHCC - Mt. Hood Community College

Instructor

• Web design and brand Identity. Emphasizing creative solutions through software and design tools

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Nutrition Now

Senior Graphic Designer (2006 - 2007)

• Execute designs for output within a wide range of applications and media for brand experiences and communications. 

• Concept development for new and existing products for national campaigns in print, packaging, sample mailings, trade show graphics, point-of-purchase displays, sales support materials.

 

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Directors Guild Of America - DGA

Art Director / Graphic Designer  (2003 - 2006)
Created graphics from concept to final production for press and web publishing. Collaborated with internal teams and internal departments to establish identities, print and web-based marketing material. Created brand identities, creative strategies, and design documents. Managerial staffing requirements for multiple projects. Edited video graphics for Interactive video applications, and archives.

• Developed concepts, grids, style guides for two magazines, designed in-house. Circulation 15,000 copies on a monthly basis and quarterly basis.

• In constant contact with multiple print vendors for ongoing projects. 

• Scheduled working pool of freelance photographers for multiple events per month.​

 

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Ivenue.com

Web Designer, Los Angeles, CA 2000

• User Interface and Usability of the software development team.

• Ensured system usability for the business end-users.

• Conducted defined UI standards across a wide range of products and software.

• Created low/high prototypes such as user process flows, and storyboards for new products and features.

• Worked with the quality assurance testing team to plan and execute usability tests.

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Art Center College of Art and Design

Video Editor, Sound Editor

• Sound editor and video editor for Dr. Richard Hertz and Gabor Kalman, a documentary for French television.

• Worked for British director Tony Kaye in his personal editing suite on internal projects

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Community service

• Watts House Project - “Social Practice” Relaunched Graphics & Website w/artist Edgar Arceneaux

• Grace Brooklyn Church - Relaunched Graphics & Website

• New City Initiative - “Share the Love” Fund-raiser -newcityinitiative.net - annual art donations

 

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Art Center College of Art and Design

Video Editor, Sound Editor

• Pasadena, CA. 2000. Sound editor

 

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Certifications

UX Design Certificate

Honor date: Mar 2020  

Honor issuer Treehouse

Completed a course of study in User Experience Design including professional practices such as design critiques, user research, and web and mobile application design.

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Software Skills

UIUX, Figma, Sketch App, Adobe XD, Trello, Agile for UX,​

InDesign, Photoshop, Illustrator, After Effects, Audition, Premiere, Lightroom,  Keynote, Final Cut Pro, Fontlab, Glyphs, HTML, CSS.  Type Design, sound editing, video editing, photography, modern browser technologies, and cross-device design, education/learning. Strong collaboration skills, and passion for good design.

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Education

Art Center College Of Art And Design

1700 Lida Street, Pasadena, CA 91103

Master of Fine Art, M.F.A.

 

University Of Illinois

Champaign-Urbana, Illinois 61820

Bachelor of Fine Art.